In our latest Thrive in Construction podcast episode, we explore the transformative intersection of sustainability and the built environment, reimagining traditional practices through innovative biodiversity metrics and sustainable strategies. This thought-provoking discussion features Brogan MacDonald, a pioneering engineer challenging industry norms with her insights on integrating ecological considerations into modern construction practices.
Brogan MacDonald discusses the groundbreaking work on developing metrics to measure biodiversity loss, shifting the focus from globally recognised carbon emissions to regional ecological impacts. This innovative approach underscores the importance of balancing economic growth with environmental preservation, proving they can coexist harmoniously.
A major theme of the episode is the circular economy, which champions reuse over recycling to reduce environmental impact. Traditional recycling often results in downcycling, diminishing material value over time. Instead, we advocate for designs that prioritise durability and reuse. For example, the enduring practice of reusing glass milk bottles demonstrates how products can contribute to a genuinely circular economy when designed with sustainability in mind.
We also delve into alternative economic models, such as the ideas presented in Kate Raworth’s Doughnut Economics, which challenge conventional metrics like GDP. These models promote a balanced perspective, considering social and ecological well-being alongside economic growth.
Storytelling emerges as a powerful tool for fostering climate action. Our guest shares her inspiring journey from traditional STEM outreach to becoming a leading voice on TikTok, engaging younger audiences with relatable messages about sustainability. Her experience shows how compelling narratives can combat climate anxiety and encourage small but impactful changes in daily life.
Another key topic is the emotional bond between people and their environments—both built and natural. Using case studies like the debate around the Marks and Spencer Marble Arch store, we highlight the cultural significance of iconic buildings and their impact on communities. This perspective calls for a shift towards sustainable urban development that values emotional and cultural connections.
We celebrate the importance of mentorship and diversity in STEM careers, particularly for women entering the construction industry. Brogan MacDonald’s experiences illustrate the value of inclusive leadership and the need to nurture diverse talent, inspiring the next generation of eco-conscious engineers.
The episode concludes by addressing critical challenges in green construction. While recycling has its place, reducing consumption is a more sustainable path forward. We explore upcoming policies like the Green Claims Directive, which aim to ensure accountability and transparency in sustainability claims, fostering more authentic industry practices.
This episode invites listeners to envision a future where ecological and economic interests align for the well-being of society and the planet. Tune in to gain actionable insights into sustainable construction, the circular economy, and creating a greener future for all. Listen here
